Apple Store – South Coast Plaza – My June 24th Experience
Video of the lines later in the morning http://www.youtube.com/watch?v=P3YPhly2v5k

Arrived at 4:45. A line with about 200 people on the non-reservation line

The time is about 5:30am now

Apple provided scones and coffee

The front of the non reserve line at ~8am. The people in the front have been there since midnight! Come on Apple, gotta move the lines better than that!

Sigh, I shall win you over soon... but not now. Let go home. Only 5 hrs wasted!